A business description should be like an “about us” page on your website. Brief histories, company commitments, or neat tidbits are great to include in this section. You want to present information about your business a potential customer couldn’t get from just looking at your industry and name. For example, the fact you’ve been serving the county for 25 years, only serve all-natural and organic produce, or that you’re dedicated to the details. You have to capture the interest of a consumer, so keep this section around a paragraph long.